About J.B Rupa Singapore

JBR, an international trading business, was established in Singapore and formerly incorporated in 1979. We are one of the main distributor’s for some of the world’s largest multinational corporations’ fast moving consumer goods. Through our network these competitively priced international brands of food and beverages and health and beauty products reach our designated customers quickly and efficiently. The company concentrates on sales and distribution management, brand building, market dynamics, consumer knowledge and considers these the pillars of its growth. Our expertise in sourcing, and our alliances with strategic manufacturers and suppliers from across the globe, enable us to enhance our customer base efficiently. We work closely with our principles in establishing and consolidating their brands in emerging markets and are always on the lookout for potential markets.

JBR is deeply committed to the quality of our exports and the professionalism of our operational processes.

Distribution Network

We operate through our partner offices and a network of agents all over the world.


  Our vision is to provide quality products and provide excellent service to our customers worldwide.  


We are reliable and responsible partners who work hand-in-hand with our customers and suppliers for our mutual benefit.


JBR aspires to be a market leader in the Fast Moving Consumer Goods industry.


We conduct business with integrity, respect and professionalism to benefit all our esteemed associates.