About J.B Rupa Singapore

JBR, its headquarter in Singapore with business interests in Asia, Africa, Middle East, Europe and The Americas.

The company has a diversified portfolio consisting mainly of brand name Fast Moving Consumer Goods. Food and Beverages & Health and Beauty Products form the core of our business.

Through our network these competitively priced international brands reach our designated customers efficiently and competitively priced.

We provide a complete service from the initial quotation, negotiating, delivery through to loading, shipping of orders, providing shipping documents and co-coordinating with all parties to ensure a smooth delivery to our customers.

We also have an excellent working relationship with the following distributors:

  • Nestle S.A.
  • The Procter & Gamble Company
  • Anheuser-Busch InBev
  • Coca-Cola Company
  • Pepsico Inc.
  • Mondelez International, Inc.
  • Beiersdorf Global AG
  • Reckitt Benckiser
  • Kimberly-Clark
  • Kikkoman
  • Nestle S.A.
  • PT.Indolakto (Makers of Indomilk from Indonesia)

  This allows us to offer a very extensive range of FMCG products to our esteemed customers.

In addition, we are exclusive distributors of the ‘EASTPAC’ quality range of food and beverages. Eastpac has a wide portfolio which includes products like:

Cooking oils, Bakery shortening, Margarine, 3-in-1 tea and coffee, Condensed and Evaporated milk to name a few.Moreover, Eastpac customers can customize the product labels to include appropriate domestic language/s for their local markets.

The Brands we deal in are renowned for providing premium quality products at affordable prices. With more than 30 years of experience in brand management and product development, we are in a position to meet the growing demands of our clients around the globe .

Our Values

  • We conduct our business with integrity, passion and excellence
  • We strive for perfection and take responsibility for our actions
  • We embrace continual improvement and collaborate with all our partners to achieve maximum results
  • We treat all stakeholders with dignity and respect
  • We allow our customers to define quality
  • We display commitment, reliability and consistency when dealing with our partners
  • We are efficient and effective in our approach to solutions
  • We are committed  to a learning culture
  • We give back to the community that defines our existence
  • We celebrate all small successes in our long journey of achievement
  • We insist on a happy work-life balance for our employees
  • We encourage our employees to take initiative to achieve their best


  Our vision is to provide quality products and provide excellent service to our customers worldwide.  


We are reliable and responsible partners who work hand-in-hand with our customers and suppliers for our mutual benefit.


JBR aspires to be a market leader in the Fast Moving Consumer Goods industry.


We conduct business with integrity, respect and professionalism to benefit all our esteemed associates.